12 Feb Basan Bull City Sushi
Posted at 15:47h
Basan Bull City Sushi Opens in Durham
February 12th, 2015
Basan, the latest concept from our partnership with Eschelon Experiences opens in downtown Durham, NC.
Overlooking the Durham Bulls ballpark, Basan is between the American Tobacco campus and DPAC in the Diamond View III building. See some of our work from the project here
Basan serves a west coast style of sushi; a brighter, fresher, less fried style. Our team designed the interior to compliment the concept. The theme of reclamation from the American Tobacco campus is present in the massive use of rough-sawn wood and rustic finishes. We combined these textural roots with modern lines and Japanese-influenced joinery on almost all of the detailing.
The interior design features a mix of rustic materials and modern design, like the pagoda-style booths made of raw sealed lumber beams. In the summer of 2015, guests will be able to sit on the large patio which overlooks the grassy expanse next to DPAC and the new Aloft hotel, enjoy sake at the bar, or sit right at the sushi bar and watch the sushi chefs in action. Large tatami rooms line the side of the restaurant.
Our industrial design team, which was responsible for the interior design and detailing, collaborated with our graphic + branding team, which developed the brand identity, menu design, and signage.