Ryker USA

Category
Brand, Brand Identity, Packaging & Displays, Product, Sports Equipment, Websites
About This Project

CLIENT:

Ryker USA

PROJECT:

Product Design, Brand Identity, Packaging, and Web Design

OBJECTIVE:

Ryker USA came to us with new thinking around the decades old concept of how to best stabilize a long weapon. We helped design the Ryker Grip™ with the operator’s natural hand mechanics as the guiding principle. Testing has proven quicker sight alignment, more efficient lateral control, and a more secure weapon retention method. We also had the opportunity to establish a new brand for a very specific market. Our team then built an interactive website that showcases their product, and explains its advantage over traditional products in its category.