Lulu Jr.

Brand Identity, Marketing, Packaging & Displays
About This Project


Lulu Jr.


Packaging, Illustration, New Brand Identity


Lulu Jr. approached us looking for an update to their brand identity and Create Your Own Book kits. We designed a new logo and provided them with a new set of brand standards, which we used to create new packaging designs for each kit, IlluStory and My Comic Book. Along with creating the graphics, we helped them imagine and create a new structure for their packaging using 100% recycled content consistent with their company’s mission to stay a Certified B Corporation.