Dawson’s Electric approached us looking to update their brand identity to make a better first impression with their clients. Based on our research and conversations with Dawson’s Electric our graphic design team created a badge style logo that feels approachable and nostalgic. We also provided a set of brand standards that specifies correct use of of the logo, color, type, patterns, and icons. Our graphics team was also tasked with creating an illustrated character that would also fit within their new retro styled brand identity. The final result can be seen in the van wrap design we created.