Crossrope approached us looking to update their existing rope and handle set with a more premium look and feel including an improved textured grip. In parallel with the product design team, the graphic design team provided valuable market and competitor research and developed a brand identity benefitting their new jump rope system. We also provided subtle changes to the existing Crossrope logo, so their brand family appears consistent when shown together. After establishing a set of brand standards, we provided styled pages for Crossrope’s web developers to custom code for their eCommerce website.