Crossrope Brand

Category
Brand Identity, Household, Packaging & Displays, Product, Sports Equipment, UI/UX & Websites
About This Project

CLIENT:

Crossrope

PROJECT:

Brand Identity and Branded Assets

OBJECTIVE:

In parallel with the product design team, the graphic design team provided valuable market and competitor research and developed a brand identity benefitting their new jump rope system. Eventually, we took the brand identity of their jump rope system and used it to revamped the parent brand (Crossrope). After establishing a set of brand standards, we provided styled pages for Crossrope’s web developers to custom code for their eCommerce website.