Brand Evolution and Site Design

Triangle Rock Club approached Laut Design with an interest in refreshing their overall brand while staying true to its original roots.

To accomplish this, we presented an evolutionary primary logo refresh to be paired with a system of secondary brand marks. This allowed flexibility and ease of application across multiple formats. Other elements, such as visual patterns, icons, and color designations, were also created to support the new brand.

The refresh was designed to feel approachable and modern to fit the next stage of company growth as they expand into new locations and refresh their existing gyms.