Ryker™ Rifle Grip
Ryker USA came to us with new thinking around the decades old concept of how to best stabilize and reacquire a target with a long weapon. We helped design the Ryker Grip™ with the operator's natural hand mechanics as the guiding principle.
Testing has proven quicker sight alignment, more efficient lateral control, and a more secure weapon retention method. We also had the opportunity to establish a new brand for a very specific market.
Our team then built consumer-facing packaging and an interactive website that showcases their product, and explains its advantage over traditional products in its category.