"This looks like you've taken us into the future"
Princeton Tec™ 2022 Brand Identity
Since 1975, Princeton Tec has been making dive equipment, adventure gear, and tactical lighting. They're also the world's first manufacturer to produce an LED headlamp, increasing burn time from two hours to over 40. When they challenged our team to rethink their brand identity system, we were immediately on board. Since so many of our team are adventurers and divers, this one hit close to home.