Crossrope Brand Identity

Our graphic designers, in collaboration with our industrial design team, provided direction-setting market and competitor research and developed a new brand identity befitting Crossrope's premier jump rope system.

We evolved their brand elements and envisioned their application across their product line, packaging, digital marketing, and more.

The team at Crossrope is one of those unique sets of folks who inherently trust the power of what design thinking can do to elevate a growing brand.