AMP Connected Handles
Crossrope wanted to level up their fitness jump rope experience with a more reliable connection between their bearing-enabled handles and their accompanying mobile application. Laut Design was excited to help them take this leap in creating new product and packaging concepts that could bolster and advance the established look and feel of the Crossrope brand.
The physical design of the handles focused on maintaining ergonomics while implementing clear visual indicators of connected technology. The understated endcap of the AMP handle contains an LED button to communicate connection status, without distracting the user with excess light noise or affecting the feel in the user's hand.
The graphical pattern created for these handles was influenced by our previous design for their standard handle grip texture. The packaging was designed to be eye-catching and appeal to everyone's inner technophile. The bold lightning bolt graphic quickly communicates the power the new AMP handle introduces to the fitness jump rope market.