SKYE™ Portable Air Purifier & Brand Identity System

The objectives of this project include creating a connected, portable, home air purifier that leverages Field Controls' expertise and experience in the HVAC industry. In addition to designing a new air purifier, we were asked to rebrand their Air Health Brand. They wanted a brand refresh that would pair nicely with their newer air purifier and future products.

We used cool grays and blues in the logo to evoke a feeling of airiness and comfort. In the plus sign, we explored the negative space between the two blues to resemble a light breeze. The edges of the mark are curved to mimic the blades of a fan.