EcoChyll™ X1 Rotational Evaporator

Ecodyst, the innovative leader and creator of the next generation of rotary evaporators, approached us looking for a redesign to their existing X1 prototype. The redesign included an updated look and increased functionality for the evaporator as well a new look for their brand. Our team developed a set of brand standards to maintain consistency amongst their products. We then used their new brand standards to overhaul their online presence.

Ryker™ Rifle Grip

Ryker USA came to us with new thinking around the decades old concept of how to best stabilize and reacquire a target with a long weapon. We helped design the Ryker Grip™ with the operator’s natural hand mechanics as the guiding principle.

Testing has proven quicker sight alignment, more efficient lateral control, and a more secure weapon retention method. We also had the opportunity to establish a new brand for a very specific market.

Our team then built consumer-facing packaging and an interactive website that showcases their product, and explains its advantage over traditional products in its category.

Delta Controls Rebrand

Delta Controls Corporation has been a process equipment and instrumentation manufacturer in Louisiana for more than forty years. Delta Controls approached Laut Design for a brand refresh that captures their heritage and reliability while creating a modernized feel. Our branding + graphics team designed and implemented their new branding across stationery, brochures, ads, and more to create a consistent brand voice.

Crossrope Brand Identity

Our graphic designers, in collaboration with our industrial design team, provided direction-setting market and competitor research and developed a new brand identity befitting Crossrope’s premier jump rope system.

We evolved their brand elements and envisioned their application across their product line, packaging, digital marketing, and more.

The team at Crossrope is one of those unique sets of folks who inherently trust the power of what design thinking can do to elevate a growing brand.

The Haymaker

Our friends at Eschelon Experiences tasked us with naming and branding their newest concept in downtown Raleigh, NC.

We developed “The Haymaker” after their unique concept focused on communal punch bowls for the table. This old-world term and the stylistic decisions within the space meant one thing for our brand team: hand-drawn everything.

The logomark, menu graphics, and embellishments are all pen-on-paper original artwork.

Via WRAL News – Raleigh, NC:

“Tucked behind an alley off of Fayetteville Street, The Haymaker is a little off the beaten path.

When you stumble upon this hidden gem, you will find a perfect combination of downtown frenzy mixed with neighborhood watering hole vibes.

Haymaker is a boxing term, meaning “a powerful hit,” but the environment isn’t as rigid as the name. A huge floral wall is the first place you look upon entering.”

“It’s gorgeous, it’s inviting and it’s different.”

Sprout Pharmaceuticals

Sprout Pharmaceuticals, proprietor of Addyi™, a treatment for HSDD in women, has been a partner of our creative team for almost a decade.

We have helped them create their brand, print marketing and digital materials, online presence, product packaging, and other sales tools. All of these efforts culminated in 2016 when Sprout was acquired for over $1B.

Whitespace Health™ Brand Identity

WhiteSpace Health helps to improve operational & financial performance, enhance patient experience, and transform businesses with their powerful, easy to use guided analytics platform.

WhiteSpace reached out to us for a rebrand. They wanted their new identity to look and feel cohesive throughout their marketing collateral and website.

Princeton Tec™ 2022 Brand Identity

Since 1975, Princeton Tec has been making dive equipment, adventure gear, and tactical lighting. They’re also the world’s first manufacturer to produce an LED headlamp, increasing burn time from two hours to over 40. When they challenged our team to rethink their brand identity system, we were immediately on board. Since so many of our team are adventurers and divers, this one hit close to home.