Happy Wax approached us looking for an update to their existing wax warmer. Our product design team helped them re-imagine their product for a new consumer based on market research. Along with updating their product, we redesigned their packaging and point-of-purchase displays. We developed innovative new features using industry-first materials including silicone and cork.
We collaborated with Burt’s Bees, the market leader in sustainably sourced organic cosmetics, lip balms, and other self-care products, to design a set of holiday-oriented collections for sale at major retailers.
Ryker USA came to us with new thinking around the decades old concept of how to best stabilize and reacquire a target with a long weapon. We helped design the Ryker Grip™ with the operator’s natural hand mechanics as the guiding principle.
Testing has proven quicker sight alignment, more efficient lateral control, and a more secure weapon retention method. We also had the opportunity to establish a new brand for a very specific market.
Our team then built consumer-facing packaging and an interactive website that showcases their product, and explains its advantage over traditional products in its category.
We were approached by WorkSharp to design a knife sharpener that lives on the counters of high-end kitchens. Designed for the “edge enthusiast”, it needed to produce the sharpest edge possible while setting an aesthetic standard for a new product category within the Work Sharp™ brand.
Our team helped Matco Tools™ design a versatile and reliable vehicle jump starter and device charging system intended for maximum portability and safety.
Intended for use in the harshest of conditions, the product line required consideration of several usability factors including visibility, ergonomics, and durability.
This project involved the styling and marketing material for Sherwood’s latest line of underwater breathing regulators.
Sprout Pharmaceuticals, proprietor of Addyi™, a treatment for HSDD in women, has been a partner of our creative team for almost a decade.
We have helped them create their brand, print marketing and digital materials, online presence, product packaging, and other sales tools. All of these efforts culminated in 2016 when Sprout was acquired for over $1B.
Sea-90 is a nutrient-dense range of products that uses minerals and trace elements found in sea salt that farmers can use to feed livestock, soil, and crops.
Laut Design was tasked with updating the Sea-90 logo, identity, and packaging to create an updated look and feel for a competitive edge.
The objectives of this project include creating a connected, portable, home air purifier that leverages Field Controls’ expertise and experience in the HVAC industry. In addition to designing a new air purifier, we were asked to rebrand their Air Health Brand. They wanted a brand refresh that would pair nicely with their newer air purifier and future products.
We used cool grays and blues in the logo to evoke a feeling of airiness and comfort. In the plus sign, we explored the negative space between the two blues to resemble a light breeze. The edges of the mark are curved to mimic the blades of a fan.
Since 1975, Princeton Tec has been making dive equipment, adventure gear, and tactical lighting. They’re also the world’s first manufacturer to produce an LED headlamp, increasing burn time from two hours to over 40. When they challenged our team to rethink their brand identity system, we were immediately on board. Since so many of our team are adventurers and divers, this one hit close to home.