Ryker™ Rifle Grip

Ryker USA came to us with new thinking around the decades old concept of how to best stabilize and reacquire a target with a long weapon. We helped design the Ryker Grip™ with the operator’s natural hand mechanics as the guiding principle.

Testing has proven quicker sight alignment, more efficient lateral control, and a more secure weapon retention method. We also had the opportunity to establish a new brand for a very specific market.

Our team then built consumer-facing packaging and an interactive website that showcases their product, and explains its advantage over traditional products in its category.

NCAA™ Sports Timing System

Our team was challenged by the official timekeeper for the NCAA to design a next-generation handheld timer for competitive events.

Our team created an updated aesthetic, new ergonomic archetype, and a sealed high-durability enclosure for aquatic environments.

Crossrope Brand Identity

Our graphic designers, in collaboration with our industrial design team, provided direction-setting market and competitor research and developed a new brand identity befitting Crossrope’s premier jump rope system.

We evolved their brand elements and envisioned their application across their product line, packaging, digital marketing, and more.

The team at Crossrope is one of those unique sets of folks who inherently trust the power of what design thinking can do to elevate a growing brand.

SCUBA Regulator Product Line

This project involved the styling and marketing material for Sherwood’s latest line of underwater breathing regulators.

Duchess Ski & Snowboard Goggle

Our challenge was to identify the preferences of female snowboarders, gather inspiration from their style decisions, and design a new goggle that looked and worked better than anything else available.

The Duchess is designed to stay fog-free and enhance the wearer’s vision. It works seamlessly with a helmet and plush triple layer face foam keeps the wearer’s face warm.

Princeton Tec™ 2022 Brand Identity

Since 1975, Princeton Tec has been making dive equipment, adventure gear, and tactical lighting. They’re also the world’s first manufacturer to produce an LED headlamp, increasing burn time from two hours to over 40. When they challenged our team to rethink their brand identity system, we were immediately on board. Since so many of our team are adventurers and divers, this one hit close to home.

Nightwave™ Ultra Low-Light Marine Camera

Nightwave is remarkable night vision technology that allows boaters to see obstacles, hazards, and debris in the water as clear as day. Nightwave can see it all — even in moonless starlight — without white light or expensive thermal spectrum cameras.

Our team was challenged with creating a streamlined housing design for the SIONYX full-color night vision camera system. The design needed to be durable, waterproof, and aesthetically appropriate for the smallest center console vessels to the world’s largest mega-yachts.

The World’s Most Advanced Jump Rope System

This isn’t your gym class jump rope. When Crossrope set out to make the best jump rope system ever built, they trusted our team to further their concept of interchangeable weighted ropes and ergonomic handles into a full fitness system. Pick up your handles, choose your rope weight, connect to their workout app, and join the fun with a community of folks who have opted for an engaging escape from the gym.

We helped the team at Crossrope design their branding, product line, website, fitness app, packaging, and most anything else the brand touches.